MotorBoard is the UK car classifieds marketplace built for dealers who are tired of AutoTrader's annual price hikes, and private sellers who don't want to pay £40+ for a two-week ad.
For motor trade businesses listing volume stock
For individuals selling their own car
| MotorBoard | AutoTrader | eBay Motors | |
|---|---|---|---|
| Dealer pricing | Flat monthly fee | Custom packages, rising yearly | Per-listing + final value fees |
| Private seller | One-off fee, listed until sold | £37-46 for 2-3 weeks | Listing + selling fees |
| Final value fee | None | N/A (high base fee) | Yes, percentage of sale |
| Mandatory features | None | Deal Builder forced on dealers | Managed payments required |
| Annual fee increases | Locked pricing | 8% increase in 2025 | Regular adjustments |
Enter your reg, add photos, set your price. Dealers can bulk upload their entire stock in minutes.
Buyers search by make, model, location, and price. Your listing goes live instantly with no approval delays.
Enquiries come direct to you. No middleman fees, no reservation charges, no forced checkout flows.
AutoTrader has had 40 years to get comfortable. Fees go up every year. Mandatory features nobody asked for. Dealers protesting outside their offices. MotorBoard is the alternative the market has been waiting for: simple, fair, and built for the people who actually sell cars.